Chords – Looped State of Mind

Chords
Looped State of Mind

Agency: Freelance
Role: Art Direction & Design
Year: 2013
Cover Photos: Jens Nordström
Gatefold Photo:  Kirk Edwards

Cover art, logos and merchandise design for swedish rapper Chords third album "Looped State of Mind".
 
Since his last album Chords had moved to brooklyn and went through a lot of changes both personally and musically. The new album was a lot more mellow and personal than previous albums, and had a lot of soul and jazz influences. It contains equal parts rapping and singing and is a whole new direction.
 
To reflect this change of it was important to tone the visuals down, and focus on the jazzy soulful side rather than the hiphop-side.

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