Tove Lo – We’re A Timebomb

Tove Lo
We're a timebomb

Role:  Creative & Art Director
Agency: Universal Music / Creative Labs

The song Timebomb by Tove Lo is about trying new things, meeting new people and that sometimes the best moments are those that pass with no strings attached.

To promote the new video for the song we created an interactive campaign where you could watch the video together with a complete stranger. The perfect way to not just see the music video but to experience what it’s about.

“We don’t make plans 
cause we’re never gonna last. We’re not forever You’re not the one. You and I, we’re a timebomb.”